July 2021 has redefined our understanding of marketing. Never before have we had to be so adaptive to change. Our customers’ habits are changing daily. The way they buy, shop, and consume is in a state of flux. They are looking for new solutions to new problems.
So how will your business adapt? And how can you reach your ideal clients on a budget?
Even if you have the best product in the world, you can’t maximise sales if you’re locked away in your office, or shop. You need to open up your doors, and tell the world what you can do for them.
If you’re looking for free, fast, and impactful marketing strategies for 2021, then read on. In this article, we’ll outline 5 budget trends that you can use to redefine your business’s place in the market.
Embrace all things digital
‘When things go back to normal…’ That’s a phrase we’ve heard a lot over the last 6 months. But successful businesses evolve within any given climate. The way we operate our business will continue to change in the wake of the pandemic, and we must be responsive to digital technologies.
For example, nearly 80% of the UK is now on social media. That’s an increase of 2.3 million people between 2020-21. If we are not there, ready and waiting for them, then how can we expect to build our client base?
If you’re looking for ways to build your business’s online presence for free, then try:
- Building your online reviews across numerous platforms
- Sharing compelling content, such as quizzes, polls, competitions, vibrant imagery, and engaging infographics
- Establishing your Google My Business Profile
- Providing gift guides, and gift voucher packages
- Contacting your local press to cover your new business or product launch
Think outside the box
We’re also trying to reach a brand-new kind of customer. Those who have become numb to digital advertising. Those who have been stuck in front of a screen for the last 16 months. We need to bolster our digital approach with unique ways to engage prospective customers. So consider how you utilise offline, out-of-home marketing strategies. Think leaflet drops, business events, community occasions, and local networking.
Schmooze on LinkedIn
Yes, it might not be the biggest social network, but LinkedIn can be an incredibly beneficial marketing tool for businesses. With a membership of 722 million, LinkedIn certainly doesn’t compare to the 1 billion users accessing Instagram, yet with its business focus, it’s a platform well worth investing in. In 2020, content creation on LinkedIn was up by over 60%, and the network saw a 55% increase in conversations.
Businesses had to find new ways to connect, and sell, and its popularity is growing. LinkedIn hosts some of the world’s key business influencers and decision makers. So build up your contacts and begin to advocate your brand. As social creatures, we trust individuals over hard-sell adverts, so let you community get to know you and your business on a professional level. If you’re new to the platform, begin by sharing inspiring and honest content regularly, and increase your connections. 15 minutes a day, 5 days a week, for 5 months, and you’ll begin to see an impact.
Jump on the influencer trend
Influencer and micro-influencer marketing is growing in popularity. It’s also becoming increasingly more affordable to businesses on a budget. In fact, 17% of companies spend half of their allocated marketing budgets on influencers.
Micro-influencers, or those with around 10,000 – 40,000 followers, are a much more accessible proposition for many small businesses. If you can connect with an influencer who shares the same brand values as your own, then you’re more likely to see an impact.
Platforms such as Instagram, YouTube and Facebook allow you to monitor the strategy’s impact through custom links, landing or product page click throughs, and the application of redemption codes.
Short videos remain popular into 2021. It’s estimated that over 80% of marketeers now use video in their marketing strategy. They’re the ideal way to interrupt lunchtime scrolling. TikTok and Instagram are continuing to grow in popularity, and not just among younger users.
If you’ve yet to share a quick video to promote your business, then why not try sharing:
- Product showcase videos
- New product demos
- Virtual store tours
- New branding videos
- Packaging demos
- Preparing freebies
- How to guides
And remember, the punchier, the better. Aim for 15 seconds or less. Showcase your branding early on within the video, and try to include visual, and creative overlays. To find out more about how to optimise videos for business use, check out Facebook’s best practice video guide here.
Looking for marketing support in Cheshire and Greater Manchester?
If you’re based in Cheshire or Greater Manchester, and you need an effective marketing solution for your business, then The Cheshire Business Directory can help.
We provide an array of bespoke marketing packages to get your business seen and heard. With a combined social media following of over 140K, we can place your business in front of thousands of people from across the local area.
Our tiered packages accommodate all budgets, from large, cooperate companies, to newly established SMEs. Together, we’ll consider what your business needs to compete in today’s ever-changing market. Our team will then manage your marketing strategy, giving you the freedom to focus your efforts on the daily running of your business.
Additionally to our personalised marketing strategy, we are the proud hosts of The Cheshire Business Directory networking events. Championing businesses from right across the area, we bring representatives together to help them collaborate, learn, flourish, and grow.
To find out more about how The Cheshire Business Directory can help you get the reach you’re after, call me, Kerry, on 07501 896445.