How to Use Twitter to Promote Your Business

What is Twitter?

Twitter is one of the world’s leading online social media platforms, allowing you to post short, 280-character tweets. You can post, share, comment, and follow to your heart’s content – along with 190 million other daily Twitter users from across the globe. With a staggering 130 million followers, former U.S. President Barack Obama is currently the most-followed celebrity on Twitter. And YouTube, with its following of over 73 million, is currently the most-followed organisation on the platform.

Can Twitter be Used for Business?

Yes. Twitter provides businesses with a cost-effective way of promoting their products and services, and engaging with their customers.

If planned and delivered effectively, social media marketing will increase your business’s exposure and traffic.

Instagram is gaining momentum among marketeers, with 64% of marketeers planning to increase organic posting on the platform, but Twitter still holds a firm place in the world of social media advertising and marketing. According to Statista, ad engagement on Twitter is up by 23% in 2021, with users spending 26% more time watching ads on the platform than on any other social media channel.

What’s the Main Demographic on Twitter?

In April 2021, Statista found that 38.5% of Twitter’s global audience was composed of users aged between 25 and 34 years old. The second-largest age group demographic on the platform being those aged between 35 and 49 years old.

How Can I Build a Relevant Twitter Following?

Twitter is where customers go to have conversations and get answers, so focus on engaging with customers, and be quick to respond to their queries. Aim to designate no more than 20% of your content to promotion, as Twitter is a platform where people go to talk, not to be swamped by sales.

Once your bio and handle are set up, verify your account, as this will prove your business’s authenticity. Then start by following competitors, influencers, and any key industry players. Begin by assessing the kind of content they put out. You’ll be able to see their target audience, and where gaps in the market exist.

Download TweetDeck, or have it open on your computer throughout the day. It’s a powerful tool for tracking hashtags, organising your following, and boosting your engagement.

Buying followers is also poor practice. Algorithms reward engagement and clicks, so although numbers might seem more appealing, you won’t be doing yourself any favours in the long run.

Make sure you promote your Twitter account on your website, email banner, and across your other social platforms.

Like any other social media site, don’t expect results overnight. Think strategy and consistency.

Twitter Analytics

 If you’re putting hours into your business’s social handles, then you should be seeing an impact. Often businesses start a Twitter account and continue to post, ‘just because.’ So before you embark on another Tweet, set yourself clear marketing goals. For example, you may wish to:

  • Improve your customer service support
  • Make conversions
  • Improve click throughs to your website
  • Boost your brand awareness

Be prepared to assess the impact of your efforts. Try tweeting once a day for three months, and then check out your metrics. Consider if you’ve seen an improvement in click throughs to your website; how much post interaction you’re receiving; if you have been followed by any influencers, and how many conversions you’ve started.

Use Twitter Analytics to assess the impact of your content against your marketing goals. Find out which posts have done well, and understand why. At what time of day are you receiving the most engagement? Which type of posts do well? Which hashtags are most effective?

Use your findings to make a more strategic Twitter calendar for the following six months. Take five to ten minutes a day to engage with tweets and Twitter chats and remember to keep your top post pinned at the top of your profile.

6 Ways to Boost Engagement on Twitter

  1. Run a poll – Ask insightful, industry questions, or ask users to be part of your product development process. For example, if you supply and install fencing, ask users to select their favourite colour options for a customer’s landscaping project. As well as conducting vital market research, you’re also highlighting your services, and promoting your brand.
  2. Be quick to respond – Customers use Twitter to get answers, fast. In an age of instant gratification, users want to be acknowledged and informed within seconds. So try to respond quickly to any queries, complaints, reviews, or recommendations. This will reflect your professionalism and build customer loyalty. Personalise the experience by mentioning users directly using @. If users feel valued, they’re more likely to recommend your business, and promote it to their followers. Remember, kindness is key. Keep your responses consistent and aligned to your brand values.
  3. Reach out – Spend 5 – 10 minutes per day reacting to other users’ tweets, retweeting industry-related content, and commenting on posts. Algorithms will notice you as an active user, and you’re likely to pick up an organic following just by being present and visible.
  4. Share breaking news – If there’s some industry-related news that’ll get people clicking, be quick to share it. Similarly, if there are any industry-related viral hashtags, jump on board and be part of the conversation.
  5. Get snap happy – We know that video engagement on Twitter is rising, so join the trend and plan out your visual content. This should include images and gifs. Tweets with images receive three times more engagement than those without, and gifs boost engagement by over 50%.
  6. Promote a competition – Think of your target audience, and then imagine what they really need. Whatever industry you’re in, create a prize package that’ll get their attention. A set of bespoke hair extensions? A free joint will? A doggy day care and pamper weekend? If the post gains traction, put some money behind it to widen its reach. Create exciting content around the promotion and be sure to make entry details clear and accessible. People might not be keen to retweet the post, for example, but may be happy to react to it.

Do You Need to Advertise Your Business Across Cheshire and Greater Manchester?

If you need help advertising your business across Cheshire and Greater Manchester, then The Cheshire Business Directory are here for you.

We work with businesses who need to be seen and heard. We specialise in getting businesses right where they need to be: in front of thousands of potential customers from across the local area. Using a range of on and offline strategies, we can work with you to build a bespoke business support package that’ll deliver the results you’re after.

The Cheshire Business Directory also host networking events for businesses in Cheshire and Greater Manchester. We know that being successful in business is about support. So we bring together business representatives from across the area – to connect, collaborate, and create. Think exclusive venues, inspirational speakers, and a warm and welcoming atmosphere. Our directory members enjoy discounted attendance to all of our directory networking events.

Call me, Kerry, on 07501 896445 to find out how The Cheshire Business Directory can support you.

Get seen. Be heard. And increase your profit, with The Cheshire Business Directory.

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