Where do you look when you want to find a local business? Google of course! Google is by far the biggest business directory in the world.

A listing in a business directory is an ideal way to drive traffic to your website. Online listings build brand awareness and give exposure to products and services. Take a look at the six incredible ways it could benefit your business.

What is a business directory?

A directory is a searchable online listing of local or sector specific businesses. Users can filter results by category, sector or location of business. By searching in this way, users can find the exact product or service they’ve already made a decision to purchase.

Who can add a business listing?

Any organisation can take out a listing. Some directories specialise in sectors, such as trades and professional services. Others limit themselves to geographical areas, like ours covers Cheshire. Most directories offer listings to all shapes and sizes of company, from corporates and charities to SMEs and family businesses.

Why join a business directory?

  1. Search engine optimisation

If you want customers to find you online, advertising on a business directory is a must. Google loves these little chunks of data called backlinks. To you and I, that’s a link placed on another website taking the user straight to your business website. Search engines view businesses with lots of backlinks as credible and trustworthy sources of information. The more links your business has online, the higher you’ll appear on search engines such as Google and Bing.

  1. Boost credibility and trust

A listing on a reputable directory is a sign of a trustworthy business. Most directories have an internal vetting process to check out businesses before they agree to promote them. If your chosen directory doesn’t operate this way, consider whether you’ll be in good company on their site.

When it comes to choosing a supplier, positive customer reviews could clinch the deal. Advertising on a directory with customer reviews works in your favour. Positive customer feedback generates extra free marketing for you.

  1. Increased visibility and awareness

A business listing can massively improve your chances of getting your brand in front of new clients. People who search business directories are looking for a product or service provider. These are warm contacts, prepared to buy. A business directory works like a business development manager. It champions your business, even when you’re asleep! To us, this means attending networking events and exhibitions to increase awareness of our members.

  1. Make local business connections

Business directories build supportive communities. New and established businesses can connect with other companies in the area. You can find and interact with people offering complementary services. You’ll gain referrals and benefit from mutual support. This can be invaluable to freelancers and sole traders.

  1. Social media support

With over 2bn active users on Facebook every month, it’s by far the biggest social media platform. Add Instagram and LinkedIn to the mix and managing social media becomes time-consuming and expensive. If you’re struggling to build a social media following, tapping into an existing audience can give this a boost. Reputable directories serve an audience and groups across social media platforms. Our Directory has a community of more than 20k on Facebook alone, which is accessible to members.

  1. An affordable way to advertise

Marketing can be an expensive investment, particularly for SMEs. Listings like the Cheshire Business Directory offer tiered packages and manageable monthly fees. This includes a free listing for charities. It’s a cost effective way to build a presence in your local marketplace, online and offline.

How the Cheshire Business Directory can help

We’re committed to championing our members’ businesses. We don’t take your money and post the listing. We take pride in proactively promoting businesses in the local community.

If you start off small and your business grows, we can work with you to develop our service and help you achieve your goals. Our credible marketing service will flex to meet your needs.

Members have access to business support via a closed social media group. We’re on hand to offer marketing advice whenever you need it. Our aim is to achieve the highest levels of customer satisfaction and business growth for every member.

Interested in a listing in the Cheshire Business Directory? Take a look at our FAQs page and packages.

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